Revenue Philosophy
Low friction. Revenue from value, not access.
Minimize the platform fee to maximize adoption. Drive revenue through embedded services that genuinely help users — lending, insurance, vendors, data. The platform fee is a door opener, not the business model.
Free / Low Fee
Remove the barrier. Buyers free. Sellers $995-$1,995.
→
Users Adopt
Best product wins. Users come for savings, stay for experience.
→
Embedded Revenue
Lending, insurance, vendors, title, data — where the real money is.
What Users Pay
Buyer
FREE
No platform fee to buy a home
- AI buyer assistant (24/7, multilingual)
- Property search & AI matching
- Virtual and in-person showings
- AI-powered negotiation
- Pre-qualification
- Lending marketplace access
- Full transaction management
- Post-close home ownership tools
Seller — Essential
$995
Flat fee at closing
- AI seller assistant (24/7, multilingual)
- Guided property scan & valuation
- Internal listing platform
- AI-powered negotiation
- Digital twin creation
- CA disclosure auto-generation
- Transaction management
- Contract generation & legal review
Seller — Premium
$1,995
Flat fee at closing
- Everything in Essential, plus:
- MLS + multi-platform syndication
- Professional photography
- 3D virtual tour
- AI staging & marketing package
- Market timing optimization
- Priority showing coordination
- Premium analytics dashboard
Why free for buyers? Buyers drive transaction volume. A free buyer experience means maximum adoption, which means more sellers are incentivized to list on the platform. The buyer's AI assistant, matching, negotiation, and lending marketplace are all free — revenue comes from the embedded services the buyer naturally uses (lending, insurance, vendors).
Savings Calculator
See exactly what each party saves compared to traditional agents.
Home Price
$1,275,000
Traditional (Seller 2.5%)
$31,875
AdHome Seller
$995
Traditional (Buyer 2.5%)
$31,875
AdHome Buyer
$0
Total Saved (Both)
$62,755
Cost Comparison by Deal Size
What the buyer pays across every platform — at each price point.
Buyer Side
| Home Price | Traditional (2.5%) | AdHome | Homa ($1,995) | TurboHome ($7,500) | reAlpha (~1.5%) | Redfin (2.5%) |
|---|---|---|---|---|---|---|
| $500,000 | $12,500 | FREE | $1,995 | $7,500 | ~$7,500 | $12,500 |
| $750,000 | $18,750 | FREE | $1,995 | $7,500 | ~$11,250 | $18,750 |
| $1,000,000 | $25,000 | FREE | $1,995 | $7,500 | ~$15,000 | $25,000 |
| $1,275,000 | $31,875 | FREE | $1,995 | $7,500 | ~$19,125 | $31,875 |
| $1,500,000 | $37,500 | FREE | $1,995 | $7,500 | ~$22,500 | $37,500 |
| $2,000,000 | $50,000 | FREE | $1,995 | $7,500 | ~$30,000 | $50,000 |
| $3,000,000 | $75,000 | FREE | $1,995 | $7,500 | ~$45,000 | $75,000 |
Seller Side
| Home Price | Traditional (2.5%) | AdHome Essential | AdHome Premium | Redfin (1.5%) | CA Flat Fee | Houzeo | Beycome |
|---|---|---|---|---|---|---|---|
| $500,000 | $12,500 | $995 | $1,995 | $7,500 | $5,500 | $3,149 | $3,099 |
| $750,000 | $18,750 | $995 | $1,995 | $11,250 | $5,500 | $4,149 | $4,349 |
| $1,000,000 | $25,000 | $995 | $1,995 | $15,000 | $5,500 | $5,399 | $5,599 |
| $1,275,000 | $31,875 | $995 | $1,995 | $19,125 | $5,500 | $6,774 | $6,974 |
| $1,500,000 | $37,500 | $995 | $1,995 | $22,500 | $5,500 | $7,899 | $8,099 |
| $2,000,000 | $50,000 | $995 | $1,995 | $30,000 | $5,500 | $10,399 | $10,599 |
| $3,000,000 | $75,000 | $995 | $1,995 | $45,000 | $5,500 | $15,399 | $15,599 |
Total Transaction Cost (Buyer + Seller Combined)
| Home Price | Traditional (5%) | AdHome (Essential) | Total Savings | Savings % |
|---|---|---|---|---|
| $500,000 | $25,000 | $995 | $24,005 | 96% |
| $750,000 | $37,500 | $995 | $36,505 | 97% |
| $1,000,000 | $50,000 | $995 | $49,005 | 98% |
| $1,275,000 | $63,750 | $995 | $62,755 | 98% |
| $1,500,000 | $75,000 | $995 | $74,005 | 99% |
| $2,000,000 | $100,000 | $995 | $99,005 | 99% |
| $3,000,000 | $150,000 | $995 | $149,005 | 99% |
The numbers are staggering. On a $1.275M Bay Area home, AdHome saves the buyer and seller a combined $62,755 compared to traditional agents. Even compared to discount platforms, AdHome is the cheapest option at every price point while offering more features than any competitor.
Revenue Model
Where the money comes from.
The platform fee is a door opener. The real revenue is in the services users naturally need throughout the transaction and ownership lifecycle.
$3K-7K
Embedded Lending
Origination + marketplace per mortgage
$1.5-3K
Title & Escrow
Vertical integration per deal
$500-2K
Vendor Services
5-15% take rate per transaction
$500-2K/yr
Embedded Insurance
Recurring commissions
$200-500
Moving & Relocation
Referral fees at closing
$20-50/mo
Premium Homeowner
Proactive maintenance, warranties
Revenue per Transaction (All Sources)
Estimated Total Revenue Per $1.275M Transaction
~$10,000-$15,000
Platform fee ($995) is only 7-10% of total revenue
Per-Transaction Revenue Stack
| Seller platform fee | $995 |
| Embedded lending | $5,000 |
| Title/escrow | $2,000 |
| Vendor services (inspections, etc.) | $1,500 |
| Insurance referral | $800 |
| Moving/relocation | $400 |
| Total per transaction | ~$10,695 |
Recurring Revenue per Homeowner
| Insurance commissions (annual) | $800/yr |
| Premium subscription | $360/yr |
| Vendor marketplace usage | $300/yr |
| Annual recurring per homeowner | ~$1,460/yr |
| 7-year LTV (including resale) | ~$20,915 |
At scale (100K+ homeowners): Data-as-a-Service alone could generate $25-50M ARR. Ground-truth property condition data is extraordinarily rare — insurers, lenders, and institutional investors pay premium for it. This is the compounding data moat.
A La Carte Add-Ons
Optional services available on top of the platform. Some included in Premium tier.
Pro Photography
$200-500
$200-500
3D Scan
$300-600
$300-600
Showing Agent
$75-150/ea
$75-150/ea
Legal Review
$300-500
$300-500
Premium Marketing
$500-1,000
$500-1,000
Staging Consult
$200-400
$200-400
The competitive position is unassailable. AdHome is free for buyers (Homa charges $1,995, traditional agents charge $31,875 on a Bay Area home). AdHome sellers pay $995 (traditional agents charge $31,875, even Houzeo charges $6,774 on the same home). And AdHome offers more features than ALL of them combined — AI negotiation, digital twin, multilingual support, post-close lifecycle, rent-to-own pathway. The product is better AND cheaper. Better product wins.